All3Media-owned North One has been appointed to produce an hour-long entertainment show featuring interviews with celebrities and Formula 1 drivers, TV stunts, performances and lifestyle features.
North One has an established relationship with Formula 1, with its ITV coverage earning the indie three Baftas for best sports programming from 2006 to 2008.
A second show, made by DCD Media-owned Done and Dusted, will incorporate live music performances and interviews from F1 Rocks events, the first of which will be held in Singapore from 24-26 September. Artists taking to the stage include Beyonce, Black Eyed Peas, ZZ Top, Simple Minds, N*E*R*D and Chinese pop legend Jacky Cheung.
Done and Dusted has previously produced programming around music events including the Brit Awards, the MTV VMA Awards, T4 on the Beach, and Grammy-nominated Swing When You’re Winning with Robbie Williams.
London-based distributor Precious Media is to distribute the two programmes, targeting the 188 territories where Formula 1 is broadcast. It follows an agreement between Universal Music Group International and its joint venture company All the Worlds with Formula 1 management to fuse the racing sport with music events.
They aim to stage around six F1 Rocks events per year.
Chris Sice, managing partner and head of content at All the Worlds, said: “These entertainment shows will offer Formula 1 broadcasters an opportunity to attract new viewers, as well as add to the programme of Formula 1. We have chosen the leading experts in their field to deliver this.”
by: Michael Rosser
" Now we know who we have to thank for for the fantastic F1 concerts when F1 comes to Singapore this September."
To watch F1 live in Singapore, formula one tickets are available at all Singpost and Sistic outlets
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